#Music pub bouygues telecom professional

Vivendi could choose to reach a final agreement with Altice today, extend the exclusivity period with Drahi’s company, decide to proceed with talks with Bouygues or reopen the bidding process, people familiar with the matter have said, asking not to be named because the deliberations are private.ĭrahi, the 50-year-old Altice chairman who made his fortune amassing cable assets, has tried for years to take over SFR. Representatives for Paris-based Vivendi and Luxembourg-based Altice didn’t immediately return phone calls seeking comment. in Paris and Bouygues slid 0.8 percent, while Vivendi added 0.1 percent. Numericable fell 2.4 percent to 27.24 euros at 1:31 p.m. The extra cash has definitely changed the dynamics.”īouygues said its latest offer, excluding potential cost savings and additional revenue, is valued at 16 billion euros, which could rise to as much as 16.5 billion euros including a so-called “earn-out clause.” “This morning it seemed very much a done deal,” said Ian Whittaker, an analyst at Liberum Capital Ltd. Altice and Vivendi have been in exclusive talks for three weeks. With the backing of a French state-controlled fund, Bouygues is putting pressure on Vivendi’s supervisory board, which is meeting today to decide whether to seal an agreement with Altice, its preferred bidder for the country’s second-largest phone company. Altice, proposing to combine its Numericable Group with SFR, offered Vivendi a 32 percent stake in an enlarged entity. Vivendi would receive 10 percent of a company created from a merger of SFR with Bouygues Telecom, Paris-based Bouygues said. The construction and media company led by Martin Bouygues put up an extra 1.85 billion euros, topping a cash bid from cable tycoon Patrick Drahi’s Altice by 3.25 billion euros. * Ranked Top 20 on iTunes music charts with original branded tracks.Bouygues SA (EN), locked in a monthlong bidding war with Altice SA (ATC) to acquire Vivendi SA (VIV)’s French telecommunications unit SFR, sweetened its offer again to bring the cash component to 15 billion euros ($20.6 billion). * Identified new market opportunities, created and priced new agency propositions, resulting in a * Produced innovative iPhone / iPad apps and interactive music videos - Ranked #1 on iTunesĪpps charts and received 6 awards with the Air France Music app. * Developed and produced a branded festival for Nutella.

* Achieved +300% fans and + 30% engagement rate for Air France Music on social media. * Negotiated global partnerships with local and international artists. * Established international branded music platforms, brand activations and media strategies for brands such as Air France Music, Hennessy, Evian, Badoît, Peugeot, Nutella, Louis Vuitton, Lacoste, Sofitel, Courrèges, UGC. Planner & music and brands partnerships manager. 2011 - 2014 BETC MUSIC advertising agency, BETC Paris, Havas Worldwide // Music strategic Music strategic planner & music and brands partnerships manager. ♣ Sits on the BETC executive committee (COMEX). ♣ Implement PR & Influence strategies - Generated 500 press features.

#Music pub bouygues telecom professional

♣ Represents agency and its brand in media (Contagious, Campaign, Adage, Influencia, Technikart, Tsugi, Trax) and at professional events (Cannes Lions, French Touch conference, Havas Global Leadership Meeting, Midem, Berlin Ciclope Festival, Paris 2.0. ♣ Launched a new media and recruited an editorial, social media and video team. ♣Ĝreated a record label, POP RECORDS, licensed to Polydor (Universal Music). ♣ Music curation: playlists for social media, retail, events - Spotify & Deezer ad campaigns and partnerships. ♣ Implements seeding strategies with cultural influencers: music, fashion, danse, arts, fooding. ♣ Supervises apps, websites and services development - 3 awards for the Air France Music website. ♣ Produces branded events and brand activations at festivals: Scouting, negotiation, creation, production. ♣Ğstablishes creative cultural marketing strategies and activations across music, fashion, fooding, cinema: editorial content, SoMe strategies, events, partnerships (media, events & start-ups), PR. ♣ Leads artists and brands partnerships: From talent scouting to production and negotiating third-party contracts with record labels, managers and promoters. Pantin 2014 - maintenant ♣ Manages all accounts & new business pitches of the agency:Īir France, Beats by Dre, YSL Beauty, Bouygues Telecom, UGC, Festival de Cannes, Evian, Chloé, Sofitel, Pullman, M Gallery, Ibis, Jo&Joe, TGV, Burn Energy Drink, Lacoste, Petit Bateau, Skyteam,, Unibail… Directrice associée / Associate Director BETC POP